Where is your pest control business leaking revenue?
A 4-minute assessment across the six places plan-based companies lose money: churn, competitor poaching, missed upsells, wasted marketing, communication gaps, and blind spots in your own numbers. Your leak meter runs at the top as you go — at the end you get a full report with the recovery math.
What's your customer mix?
Commercial accounts churn less but punish missed calls harder — this tunes the benchmarks to your book.
How many total customers do you have?
Everyone you've serviced in the last 12 months — plan customers and one-off jobs combined.
How many active maintenance-plan customers do you have?
Monthly and annual plans combined. Best guess is fine.
Pricing shown at the end covers up to 3,000 customers.
What's your average monthly plan fee?
If most customers pay annually, divide by 12.
$
How many one-off (single-service) jobs do you do per year?
Customers who paid for one treatment but never joined a plan. Typically 15–30% of a company's volume.
Not sure?
Section 1 of 6
Renewals, churn & conversions
Most plan customers don't cancel — they quietly evaporate. And most one-off customers were never asked to stay.
How many of your one-off customers convert to a monthly or annual plan?
They already trust you and had a proven pest problem — the warmest plan prospects you have. Enter a number of customers per year.
Not sure?
Do you offer a discounted "welcome" plan rate to convert one-off customers?
A first-year discount turns a one-time ticket into recurring revenue worth 5–10x the job over the customer's lifetime.
Do you run a follow-up sequence to convert one-off jobs into plans?
Scheduled touches after the job: seasonal risk reminders, plan offer, anniversary check-in.
How many plan customers leave each year?
Non-renewals + cancellations + failed payments never recovered. Enter a number of customers.
Not sure?
Do you run a structured renewal sequence?
Scheduled touches at 60/30/7 days before a plan lapses — not just an invoice.
When a card payment fails, what happens?
Do you actively work your lapsed-customer list?
Win-back offers to people who cancelled or didn't renew.
Section 2 of 6
Competitor poaching
Your existing customers are being marketed to every day — often at the exact moment they try to reach you.
Google your company name right now. Do competitor ads appear above your listing?
Customers googling your phone number see those ads first.
What share of inbound calls go unanswered, sit on hold for longer than 1 minute, or hit voicemail?
Including after-hours, lunch, and busy-season overflow.
15%
Not sure?
Do competitor mailers or door hangers show up in neighborhoods you already service?
When a serviced home sells, do you have a process to sign the new owner?
Section 3 of 6
Upsell & add-ons
Your techs stand in the customer's yard 4–12 times a year. Every visit without an offer is a missed one.
How many of your plan customers buy at least one add-on service per year?
Mosquito, termite, rodent exclusion, wildlife, attic, moisture control… Enter a number of customers.
Not sure?
Are techs equipped and expected to offer add-ons on-site?
Do you run a seasonal offer calendar?
Mosquito in spring, rodent in fall, termite renewal windows.
Section 4 of 6
Marketing spend
Untracked mail, unrequested reviews, unrewarded referrals — money out with nothing measured coming back.
What do you spend on direct mail per month?
Printing + postage + design. Enter 0 if you don't mail.
$
Can you tell exactly how many customers each mailing produced?
Do you systematically request Google reviews after service?
Do you run a tracked referral program with rewards?
Section 5 of 6
Communication & operations
Pest control is invisible when it works. If customers never see the value, they stop paying for it.
Do customers get an automatic heads-up before each visit?
After each visit, does the customer get a report of what was found and treated?
Do your customers get texts from multiple different numbers, or one consistent communication channel?
Scheduling from one number, billing from another, the tech's cell for updates — fragmented comms erode trust and get ignored.
When a customer cancels, do you capture why?
Section 6 of 6
Your numbers
You can't fix a leak you can't measure.
Could you state your churn rate, customer lifetime value, and renewal rate by plan type right now, without looking anything up?
Assessment Report
Your revenue recovery plan
Recoverable revenue identified
$0
per year, based on your answers and conservative industry benchmarks
$0
Recoverable per customer / yr
$0
Recoverable per customer / mo
Leak
Recoverable / yr
Flagged: answered with estimates
Return on investment with your own Branded App
Platform setup (one-time)$10,000
Platform subscription (up to 3,000 customers)$1,000 / mo
Total first-year cost$22,000
First-year recoverable revenue$0
First-year net gain$0
Payback period—
3-year net gain$0
First-year ROI0%
Estimates use conservative benchmarks: churn reduced by 20% relative, one-off customers converted to plans at 25% via a discounted welcome-plan offer and automated follow-up (first-year revenue discounted 15%), add-on attach lifted toward 12% at $180 average, 40% of failed payments recovered, 6% of lapsed customers won back, and up to 2% base growth from reviews and tracked referrals. Churn, brand-search, and call benchmarks adjust to your residential/commercial mix. Levers you already cover are excluded or reduced. This is a directional model, not a guarantee.
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